I was reading the the December/January issue of Inc. Magazine and came across an article by Issie Lapowsky that highlighted a great tool for those of us who need to draw our ideas out — peel-and-stick whiteboards.  I have never had enough whiteboard surface around to scribble on so hats off to the founders of WhiteyBoards – Saachi Cywinski, Jason Wilk, and Sherwin Kim.  Being astute at leveraging social media, the WhiteyBoards.com team had placed a Facebook “Like” button on their website which I clicked to share the delight of my find with my Facebook friends.  My friends comments in response were positive about the product but all questioned the common sense of the company name — WhiteyBoard.

So I reached out to the company and asked the question, “Would you share how you came up with the name?”  I received a response from founder Saachi Cywinski within minutes – “Our name WhiteyBoard is derived from Whiteboard, and we just added a Y. Then we thought about changing our name to AngloBoard, however we thought we may get some negative feedback if we called it that.”

So what do you think of the name WhiteyBoard? Can it pass muster in our hypersensitive politically correct world?

By the way, I ordered several of the 2′ X 3′ “Alice” versions of their product — perfect for my home office and my son’s dorm room at Caltech. Click on over to WhiteyBoard.com and order a few for yourself!