I don’t think that it is a secret that nostalgia sells.  There are literally millions of articles on the web that highlight this fact.  Marketing experts tell us again and again that the key to sales is to make a connection to the customer. Clearly it’s easier and faster to co-opt our fond memories than create a brand new positive association with your product.  Coca-Cola  is a master at tapping into our nostalgia with many of their commercials vividly displaying their generational history. At its core, their message is “Remember way back when you were young? Well, we were there with you”.

And more importantly, they have connected the nostalgia dots on the web!  Coca-Cola.com, the consumer site, offers up numerous nostalgic items from their online store, their archives folks author both a Facebook page and Coca-Cola Conversations blog.  Going even further, the Coca-Cola Company site has an extensive section on their heritage.  Why is this important?  When you type a Coca-Cola product name into a search engine almost all of the results are focused back to key Coca-Cola websites, not Wikipedia!  They are a Brand that understands the importance of connecting the consumer to their information first.