The October 14, 2010 article on QSR Web, ” California McDonald’s turns its Golden Arches green” highlighted the newest McDonald’s restaurant to receive the coveted LEED gold certification.  As a former employee of McDonald’s Corporation, I am proud that the company continues to focus on developing restaurants that have smaller ecological footprints.  However, replacing the iconic golden arches with  green ones is a huge Brand faux pas!  I believe there are many ways of bringing the laudable green attributes of this restaurant to light for the customer without making the proud arches look like an outtake of a Shamrock Shake commercial.