When artists Christine & Justin Gignac want something new – be it a trip to Las Vegas or a new pair of custom Adidas shoes, they create a painting of that item and offer to sell the painting for the price of the item. They have been doing this since 2007 on their website, Wants For Sale. An extremely creative idea made better by offering to do the same for charities they want to support by inspiring others to donate through the purchase of their art pieces on their website, Needs For Sale.
Now BBH New York and UNICEF USA have teamed up with Threadless and Justin & Christine to create and sell a line of collectable t-shirts that will cost the exact amount of the relief service that is depicted on the shirt. So for a tidy $300,000, you can sport the world’s most expensive t-shirt and delivering a heap of desperately need aid via air cargo transport.
I love this idea. Where in your branding could you put this kind of thinking to work?